Power Bloom
Challege: Build a high-performing charger that drives sell-through.
Insight: Decor-led products were winning in big box retail.
Execution: Built a decor-led charging station for visible use.
Outcome: Penetrated new category and expanded shelf space.
Role:
Product Manager
Scope:
Category Penetration
Category:
Market Share
Market:
Omnichannel
Decor.
that delivers.
Context:
Tech accessories feel utilitarian and cluttered, and shoppers often ignore them. Power Bloom flips that dynamic by making a charger feel like home décor that earns attention. Charging stations had become visually loud, functionally redundant, and increasingly indistinguishable on retail shelves. At the same time, consumer interest in decorative home accents and tabletop greenery was rising, especially in shared living and work spaces.
The Risk:
Most chargers look the same on the shelf, so people skip past them. If Power Bloom didn’t stand out quickly, shoppers would move on, slowing sales and making repeat orders harder to secure.
Many retailers look for roughly 70–80% sell-through to consider a product healthy enough to reorder.
The Solution:
The approach was to make the charger feel like something people already want in their home. By aligning it with home décor, the product becomes easier to notice, easier to understand, and easier to choose.
Home décor is a fast-growing category, valued at over $800 billion today
The Insight:
People accept decor on their tables. They do not accept messy tech.
If we could make a charger look like a small decor piece, it would earn a spot in the home without needing to be hidden or put away.
The Strategy:
We designed Power Bloom, a faux succulent that functions as a charging station with a built-in retractable cable.
The product did two jobs at once:
-
Fit visually into a home space
-
Provide daily charging without extra cables on the surface
We also treated this as a shelf strategy, not only a product idea. A charger that looks like decor can live in more areas of the store and reach shoppers who are not browsing the tech section.
Budding Results
Power Bloom earned attention by breaking category expectations at shelf. The decor-forward form created visual contrast in a crowded charging aisle, increasing dwell time and making the product easier to notice without relying on aggressive graphics.
Clear feature hierarchy and visible utility reduced shopper hesitation and supported faster purchase decisions. This combination of design and performance helped secure placement, improve sell-through, and justify expanded shelf space within the category.
Execution:
Power Bloom is a faux succulent charging station with a built in retractable cable. Scope included product design and packaging for a national retail launch. Open face packaging lets shoppers see the real size and understand what it is quickly.
The average shopper spends about 13 seconds choosing a brand in-store, so the front-of-pack message has to land fast.
Outcome:
Power Bloom launched nationally as a new product in the charging lineup. Expanding placement beyond standard charging accessories and helped the brand enter a decor friendly space while staying easy to understand for shoppers.
We saw expanded our shelf space into another category and increased market share.
