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Rayovac
The Home Series is a line of home accessories designed for a new segment of buyers.
Opportunity: Expand charging into new retail spaces.
Insight: Decor earns placement where tech often does not.
Execution: Rebrand a line break into Home Decor sector.
Outcome: Increased shelf space and retail revenue.
The approach focused on introducing charging into a new category of buyers by shifting how the product is perceived. By blending functional tech with decor and reducing visible cables, the design fits naturally into everyday spaces and appeals beyond traditional tech audiences.
PROCESS
APPROACH
Reimagined for Home
BRANDING
Created A Design System
Utility refined for
modern interiors.
RESULTS
11
SKUS LAUNCHED
15%
BRAND EXPANSION
25%
UPLIFT IN PRODUCT SALES
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