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Power Bloom
Decor.
that delivers.
Challege: Build a high-performing charger that drives sell-through.
Insight: Decor-led products were winning in big box retail.
Execution: Built a decor-led charging station for visible use.
Outcome: Penetrated new category and expanded shelf space.
Role:
Product Manager
Scope:
Category Penetration
Category:
Market Share
Market:
Omnichannel
Insight
Most charging products are made to look technical, which limits where they can be sold and who wants to buy them.
Solution
Power Bloom was designed to combine charging with a look that feels natural in the home. The form and built-in cable control made it easier to place in new retail settings and easier for shoppers to understand at a glance.
APPROACH
New Shopper Appeal
RETAIL
Expanded E-Commerce Fit
RESULTS
25%
INCREASE IN SOCIAL TRAFFIC
2+
CATEGORY EXPANSION
34%
E-COMMERCE SALES GROWTH
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